Last week BNR Nieuwsradio featured a talk with Rens den Hollander, AdBirds CEO, among its latest business and economy news updates. In the interview, Rens poses a global challenge to the big six international media agencies. He speaks about how these agencies focus on their work with traditional media like TV ads, and how he feels it’s completely outdated in its measurability. AdBirds, on the other hand, applies a results-driven approach with an innovative and unique digital marketing agency model. According to Rens, his global team of former Google employees is ready to take the lead in the sector.