With the growth of mobile, consumers are interacting with brands across more touchpoints. And that creates more data. You need to gather and integrate a variety of data to provide reliable recommendations — and help drive swift action.
Every analyst knows that reliable reporting requires accurate data. Google Analytics 360, part of the suite, makes it quick and easy to integrate all your data sources and get a unified view of your customers’ behavior across devices and channels.
You can’t see the full picture with siloed data. To truly understand how all of your marketing channels are working together, you need an easy way to analyze all of your available data streams
Quickly spot opportunities and present actionable information. With credit assigned to every touchpoint in the customer journey, Google Attribution 360 allows you to get granular in your analysis and create highly accurate models.
The Google Analytics 360 Suite combines enterprise analytics, tagging, site optimization, attribution, market research, data visualization, and audience management into a powerful measurement solution for your business. So your company can reach its goals and get better results every day, the suite includes:
Analytics 360 – Gain new insight with a total view of the customer experience.
Tag Manager 360 – Update your website tags easily, without having to edit code.
Attribution 360 – Discover the true value of all your marketing channels.
Audience Center 360 (beta) – Match the right people with the right message.
Optimize 360 – Test and deliver more personal experiences on your site.
Data Studio – Empower everyone to tell better stories and make better decisions with data.
Surveys 360 – Get fast, reliable opinions from consumers across the internet and on mobile devices.
Google Analytics 360, part of the suite, integrates with ad products you already use, like Google AdWords or DoubleClick. So you’ll get quick access to behavioral data to help you focus your marketing efforts and improve results.
Google Attribution 360, part of the suite, gives you a true picture of all your marketing channels. Layer on seasonality, economic conditions, and other external factors to get the most complete picture of your marketing’s impact.