Data & Analytics
That Drive Real Performance
At AdBirds Global, we don’t just collect data, we translate it into actionable insight that fuels smarter advertising decisions and delivers measurable business outcomes.
Our data experts and tech team have deep experience in analytics implementation, data modelling, and dashboard development. From GA4 tracking to custom Power BI and Looker Studio dashboards, we build the data foundation that drives performance across all your marketing channels.
Google Analytics 4 (GA4)
Implementation & Analysis
We ensure your GA4 setup is accurate, scalable, and aligned with your business goals. From event tracking to ecommerce configuration, we provide tailored solutions that help you fully understand how users interact with your digital properties.
What we offer:
Full GA4 implementation across websites and apps
Custom event and conversion tracking
Enhanced ecommerce and DataLayer setup
KPI-driven analysis and insights
Ongoing audits and optimisation
Google Tag Manager
& Advanced Tracking
Our tech team leverages Google Tag Manager (GTM) to manage tags efficiently and ensure consistent, high-quality data collection across platforms. We streamline tracking processes while enabling advanced marketing integrations.
Including support for:
Tag strategy and naming conventions
Server-side tagging setups
Marketing Mix Modelling (MMM) readiness
Custom Dashboards
& Reporting
Power BI and Looker Studio
We design intuitive, insight-rich dashboards that help you track performance, understand user behaviour and make informed decisions. Whether using Power BI or Looker Studio, we bring your data to life in a way that supports every level of your business.
Services include:
Dashboard wireframing and UX planning
Multi-source data integration and modelling
Real-time performance tracking
Automated reporting and stakeholder views
Power user training and documentation
Turning Data Into
Marketing Performance
Our data and analytics team works closely with our advertising specialists to ensure data flows directly into campaign strategy. We help marketers move from gut instinct to evidence-based decision-making, fast!
We support:
Audience segmentation and activation
Performance campaign optimisation using real-time insights
Cross-channel attribution and ROI measurement
Continuous feedback loops to improve media efficiency
Unlock the Full Potential of Your Data
Whether you need a fresh GA4 setup, a new reporting framework, or smarter use of your marketing data, AdBirds Global’s data experts and tech team are ready to help.
Get in touch today to build a data strategy that drives real results.