Programmatic/DSP/DMP

Programmatic Advertising or Programmatic Buying helps you craft targeted campaigns for increasing your customer reach. It's a constantly evolving advertising solution for reaching your audience, that includes online ads, video, streaming, voice, TV, and more.

At AdBirds, we have created a Programmatic cluster headed by a former Googler with 10+ years of experience leading tech, sales and services teams in major markets. AdBirds is committed to bringing the best in class support and thought leadership to its clients within the ever-evolving Programmatic services space. Building a robust team of seasoned executives and account managers is the best way to provide sound recommendations on tech providers, industry best-practices, goal-setting advice and end-to-end support.

How does Programmatic Advertising work?

Make the most of your budget by enabling a programmatic strategy that delivers your audience-based campaign message to the right user, at the right time and in the right context at the most effective cost per impression. A slew of user data can be used to infuse your future campaigns by building your own data lake with as many data sources as you want and automating the campaign management, buying and analytics processes.

By shifting to Programmatic Advertising you are embracing the future of advertising, cutting the middle man, and correctly valuing the user data your own campaigns and your websites are generating. No one knows your users and your business better than you, so move from a black-box short-term model to a fully transparent long-term model by managing your video and display buys programmatically, and reap the benefits of the data you generate.

How can Programmatic help grow your business online?

A repeat customer is 2x more valuable than a new customer, and you can spend 1/10th of the budget to re-engage them. That's a ton of efficiency gains for your business that can be triggered by working programmatically. You can cut through the silos when handling you video and display campaigns, and create a repository of your own user data to build more robust targeting profiles that will make your ad dollars work harder for you.

Besides the data and targeting efficiencies, you can really streamline the operational aspects of your display and video buying by using a one-stop programmatic solution to automate the day-to-day management of your campaigns end-to-end, saving you thousands of dollars on otherwise redundant activities.

How can we help?

AdBirds has established a technology partnership with Datawrkz that enables us to bring the following solutions to market.

TRADING DESK/DSP/DMP

In order to best help our clients implement Programmatic for their brands, we have built a Trading Desk/Demand Side Platform (DSP) on top of the AppNexus bidder that is geared towards mid-market agencies and brands. We have a first party Data Management Platform (DMP) that is built for small to mid-sized brands and agencies. The core attraction is that it provides all the essential functionality of a larger first party DMP like Adobe, Oracle and Salesforce without the bells and whistles at a fraction of the cost. In addition, seamless integration between the DSP and DMP allow for quick setup of ad campaigns targeting customer cohorts identified through our DMP.

HEADER BIDDING

Header Bidding has become the de facto solution for all publishers to ensure they are automating their Yield Management approach. Publisher revenue has been seen to consistently increase by 10% - 30% after deploying Header Bidding. We can help with custom implementations based on a publisher's specific needs.

Rich Media Ad Units

Our Video Content platform provides a plug-and-play solution for video hosting and monetization through a single tag. Our Rich Media ad units allow a publisher to deploy high viewability ad units that can be monetized programmatically, or leveraged for direct sales to support viewability goals.

Success Story Of One Of Our Clients

CLIENT: BABY APPAREL
Series c funded e-commerce platform which offers products for kids, moms and home from international brands. 90% of their sales are from baby apparel and related products.

+6%
Conversion ratio
-40%
CPA new users
+30.000
Fresh Users Each Month