At AdBirds Global, our Paid Social team was founded and led by former senior Meta employees, bringing together a highly experienced network of industry professionals.
We deliver strategic, results-driven paid social campaigns across all major platforms, with Meta (Facebook, Instagram, Messenger) at the core of our approach.
Whether your goal is to grow awareness, drive engagement, or increase conversions, we help brands cut through the noise and reach the right people with the right message, at every stage of the funnel.
The Power of Social Advertising
Paid social allows you to proactively reach the right people at the right time, long before they begin searching. It’s a powerful tool to introduce new people to your brand, nurture relationships with existing customers, and re-engage previous buyers.
By building awareness and driving engagement early in the journey, social advertising increases the effectiveness of lower-funnel channels like Google Ads. It helps guide users through the entire customer lifecycle, with measurable impact at every stage.
Our Paid Social Expertise Includes:
Meta Advertising (Facebook, Instagram, Messenger)
With the world’s largest combined reach and one of the most advanced targeting algorithms, Meta is at the heart of any effective paid social strategy.
TikTok Ads
Fast becoming a core discovery channel across all demographics, TikTok allows brands to connect with audiences in authentic, entertaining ways.
Pinterest Ads
Pinterest is where over 400 million users come to plan, dream, and shop. Especially effective for visual, lifestyle and inspiration-led brands.
Snapchat Ads
Snapchat offers unique ad formats and high engagement among Gen Z and Millennial audiences. A great platform for brand awareness and product discovery.
LinkedIn Ads
Ideal for B2B marketing, recruitment, or professional services, LinkedIn allows you to reach highly defined audiences based on job title, industry, company size and more.
Spotify Ads
Reach your audience while they stream music and podcasts with dynamic audio or video ads. Spotify offers contextual and interest-based targeting, allowing your brand to connect with users in a non-intrusive but memorable way.
Paid social is not one-size-fits-all. We design integrated campaigns that move users through the funnel:
Awareness
Introduce your brand with high-impact creative on Meta, TikTok or Spotify
Consideration
Drive engagement through video views, lead forms, and remarketing
Conversion
Optimise for purchases, sign-ups or app downloads using advanced bidding strategies
Retention
Stay in front of existing customers and encourage repeat purchases
Contact AdBirds Global today to schedule an intro call and discover how we can elevate your performance through Paid Social Advertising.