/Case Studies
GLOBAL FASHION BRAND
Problem
Analysis showed loss of conversions during the checkout process. And the lack of qualitative traffic which resulted in low conversion rates.
GOAL
Increase international online salesand improve user experience.
Solution
Website optimisation activities improved the checkout process. Specific Google Ads and shopping campaigns increased qualitative traffic.
RESULTS
Increase of conversion rates of 12.7% in 5 months. Increase of revenue by 246%.
CONVERSION
RATE:
12.7%
TOTAL
REVENUE:
246%
Adbirds approach
IN THEIR WORDS
Thanks to the excellent knowledge and skills of AdBirds we achieved a substantial increase in relevant clicks, impressions, conversions and CTR and at the same time a decrease of CPC and bounce rate. We are especially pleased that AdBirds can provide international support inline with our international guidelines and strategies.”
C. Umbricht, Global Head of Marketing
We have been working with AdBirds internationally for a long time. Since they started, our online performance has increased over 200%. We are especially satisfied because they only have ex-Googlers in every country, which is reflected in the great online results they have realized for us.”
Francesca Boglione, Global Head of Marketing & Communication
After only three weeks, we could already see improvements in AUTOFoco and PATIOTuerca Panamá. Also, the internal team clicked immediately with the AdBirds team: we were not wasting time, focusing on the largest opportunities and winning together. Beyond the improvements in CPAs, we now have the confidence we are making the right decisions, better informed.”
Jorge Mejia Ribadeneira, Global Digital Director
AdBirds supported us through our process of becoming a multi-channel organization and successfully implemented an effective international online strategy.
Their knowledge and experience in the online world and their advantage as former Google employees makes AdBirds a great team of enthusiastic professionals. Most importantly, our international e-commerce business has grown over 300% thanks to their support.”
A. Malenstein, CEO
It was a simple and very successful decision for us to hand over the international digital marketing to AdBirds. As a result, we have been able to reach our growth targets and we can focus more on the strategy instead of the execution.”
D. van der Lugt, Global Head of Digital Marketing
We have been working with AdBirds internationally for a long time. Since they started, our online performance has increased over 200%. We are especially satisfied because they only have ex-Googlers in every country, which is reflected in the great online results they have realized for us.”