/SERVICES /SEA & SOCIAL
Google Ads
Google Ads are perfect for driving sales, new leads, finding new customers or building awareness of your brand. Our group of ex-Google employees are naturally highly experienced at managing Google Ads campaigns and can offer the best advice to make sure your campaigns are fully optimised and meet your goals. We maintain a good relationship with Google in order to be on top of the latest tools and features.
By having our employees in your country, we are able to deliver deep insights into local market conditions and reflect that in the success of your advertising on Google.
GOOGLE ADS has evolved considerably since the days of a simple three-line ad that was on top of the search results or down the right hand side of the page. As smartphones have taken over from desktop or laptop computers as the biggest source of traffic from Google, the ads have been changed to more of a “mobile first” format. They have also become much more complex with the addition of various extensions and extra features. We are able to navigate through Google’s ever-expanding list of new options and love to try out beta features that are suitable for your company.
Also, we go well beyond search and can help with display, video ads on YouTube, mobile advertising, Google Shopping and app promotion.
GOOGLE DISPLAY NETWORK is a vast set of partner websites that can be an important part of your campaign. Whether it is using your own data for remarketing or choosing targeting from contextual to category or behavioural options, we can make sure your ads get in front of the right people and effectively leverage the huge array of placements available.
Google acquired YouTube back in 2006 and since then, it has become an integral part of the business. As the biggest destination for video on the Web, YouTube advertising is a great way of building awareness of your brand, product or services. Google’s innovative ad formats, such as their skippable ads mean that you only pay for video views that you receive, which is very similar to the principles of search advertising and means your budget is never wasted.
We can build well-targeted video campaigns and make the most of your video assets.
Retail is an ever-growing adopter of ecommerce with huge pureplay businesses like Amazon or eBay competing online with traditional high street retailers like John Lewis or Marks and Spencers. Google Shopping is a speciality ad format aimed at retailers and offers photos and prices and the ability to search via various product attributes. Users can compare products from several online retailers before they make their choice and buy.
Google Shopping is a very good way for ecommerce-enabled retailers to sell their products online, although it can be complex to set up and manage. We are experts at creating Google Shopping feeds and effectively optimising large-scale Google Shopping campaigns.
As well as simple Google Shopping campaigns, we can also help set up and run Smart Shopping campaigns, which allow your ads to automatically reach across many placements on Display, Gmail and YouTube, as well as the Google search pages.
From search ads to display, mobile, video and shopping, AdBirds are your trusted local and global experts for Google advertising.
Microsoft Advertising
Bing is Microsoft’s answer to Google’s popular search engine. Microsoft Advertising provides the search ads for their platform. Alongside Google Ads, Microsoft Advertising can help you to reach more of your customers as they search the web and navigate around their network of websites. Popular websites like AOL, Yahoo, MSN and the Wall Street Journal are powered by Microsoft Ads and Bing search.
It is easy to transfer existing Google campaigns and get started with Microsoft Ads and our experienced employees are experts at getting the best from advertising here. It is a great option for extra reach and for getting to a different set of users from Google.
NAVER
Naver is a South Korean online platform. It was the first web portal in Korea to develop and use its own search engine. Naver has since added a multitude of new services ranging from basic features such as email and news to the world’s first online Q&A platform Knowledge iN. Just as Google dominates search across the US and Europe, Naver is the most prominent search engine in South Korea. Clients looking to advertise in South Korea can tap into our local expertise and we can run their ad campaigns on Naver.
YAHOO
Our local experts can help you advertise on Yahoo, which is the leading search engine in Japan. Whether it is search, display or video we can guide you through the process of getting your campaigns live and reaching valuable customers in the Japanese market.
Baidu
Baidu is the third biggest search engine in the world and the biggest operator in China. Baidu’s primary advertising product is called Baidu Tuiguang and is similar to Google Ads and AdSense. It is a pay per click advertising platform that allows advertisers to have their ads shown in Baidu search results pages and on other websites that are part of Baidu Union. Our local experts can help you launch your campaigns on Baidu to reach the growing number of wealthy consumers in China.
Yandex
Yandex is the leading search engine for Russia and the Commonwealth of Independent States and a strong competitor for Google in the region. We can use our local experts to run advertising campaigns on Yandex. Yandex offers a full range of ad options from search to display, mobile, video, audio, location-based targeting and retargeting. If you are looking to reach the vibrant markets of Russia and other eastern European countries, then please get in touch.
Amazon Marketplace
Amazon Marketplace is the portion of Amazon’s hugely successful global ecommerce operation that is opened up to third party sellers. We can help you get your products listed on Amazon and help you take advantage of the reach and scope of Amazon’s online offering. Our staff are experienced with selling through Amazon and can advise you on the best strategy to make a success of your product range in this competitive environment. We are also experts in Amazon Advertising, so we can advise you on paid promotion within your local Amazon website.
Amazon Advertising
Amazon runs one of the biggest ecommerce operations in the World and has been called the “everything” store for its wide range of products, often available for next day delivery. Retailers and product manufacturers can take advantage of the popularity and scale of Amazon’s ecommerce platform with Amazon Advertising. Advertisers can place sponsored products, brands or display ads across the Amazon store pages in their market and make sure their products are placed in relevant spaces in front of their potential customers. Our local ecommerce experts can help you get the most from this growing ad platform.
Social Media – Facebook and Instagram
Although we were founded on offering Google Ads expertise delivered by former Google employees, we have built a network of former Facebook employees also, which enables us to share their experience with paid Facebook and Instagram campaigns. We can offer help with your paid Facebook or Instagram advertising on a global level. Using the range of rich ad formats available from Facebook, we are experts at targeting your campaigns for success and then optimising them, so they achieve your sales or awareness goals. Let us de-mystify the large range of options available for Facebook and Instagram and hone in on what we know will work for your business, drawing on the years of experience our staff have from working at Facebook.
